How We Do It

We Identify The Ideal Media Mix for Your Cause.

And Combine Category Understanding of PSA Trends.

When do they Play: By Month . . .

 

. . . By Day . . .

 

. . . By Time

 

What Plays?

 

And Where?

To Leverage Significant Media Value and ROI.

$434M

Donated Media So Far This Year

$5.2B

Donated Media This Decade

24K

Media Outlets We Reach

60

Campaigns This Year

28

Active Clients This Year

1.65M

TV/Radio Airings Per Year

4.6%

TV/Radio Airings in Prime Time

24K

Download of PSA Files This Year

$1M+

eBlasts sent to Media This Year

Using an Integrated Approach >

We combine paid and psa media placement

Traditional psa

Public service advertising offers significant value. PlowShare campaigns average a ROI of $81-$114 in media value for every $1 invested in PSA distribution.

+

Social Media

Developing and deploying an effective social content system can ignite supporters of your organization. This inspires user advocacy and engagement of your message while empowering users to champion your cause.

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Our hybrid Approach

High visibility, strong ROI and thoughtful, efficient consumer targeting.


Combining Technology & Tradition >

We use technology to impact social issue campaigns.





Content Management


Outreach and Engagement


Results and reporting


harvest

Digital Media Trading exclusively for Causes.

When you have limited marketing dollars and unlimited options on where to invest them, getting your message to that perfect person can feel impossible. Harvest RTG™ is PlowShare's proprietary digital media trading desk to impact social issues communications campaigns.

click link Watch our video here >

psadirector

A free tool for busy media gatekeepers.

PSADirector™ is our new PSA asset management tool built exclusively for media gatekeepers. It provides media outlets with fast, secure and flexible access to PSA files.

click link Sign up and start using now >

Fertile Data

PSA Media Tracking Tool.

PlowShare developed and maintains one of the most comprehensive and user-friendly PSA media tracking databases available today. FertileData 2.0™, our proprietary online software, makes syndicated media report data from services like Nielsen's SPOTTRAC, Media Guide, BVS or others work harder and provide greater insights. It utilizes widget-based functionality, providing a highly customized user experience.

click link Contact us for a live demo >

combined with conventional PSA outreach Tactics.



Mailing Kits, eBlasts, downloads

We get your PSA campaign into the right hands with our award-winning traditional kits and follow up with branded and coordinated eBlasts to reach a select list of targeted media outlets. All of our media contacts are directed to go to our Download Center™ for fast, reliable and immediate downloads.

click link Our packaging and eblasts >
click link Visit Download Center >

In-person outreach

PlowShare has dedicated staff members who make media outreach sales calls to magazine publishers and "line" producers. We will introduce your PSA campaign to the right players at some of the nation's largest and most prestigious publications. Personal touches like thank-you notes help create enduring partnerships.

Award-winning creative

PlowShare maintains a full-service in-house creative staff that can originate creative campaigns, including print, radio, TV, collateral, digital and out-of-home. We ask questions, probe and uncover the truths about your brand and how best to illustrate those truths with pictures and words.

click link View our gallery of work >

For Social Good >

Our Clients Are Social Sector Leaders.

  • 11/1/2007
  • 11/10/2004
  • 3/10/2003
  • 8/1/2013
  • 1/7/2005
  • 2/20/2013
  • 4/19/2012
  • 12/15/2005
  • 12/10/2005
  • 10/16/2008
  • 9/19/2012
  • 1/27/2011
  • 1/21/2008
  • 6/5/2012
  • 2/1/2009
  • 4/16/2003
  • 4/1/2013
  • 11/1/2009
  • 10/13/2008
  • 4/11/2010
  • 4/10/2014
  • 7/1/2003
  • 4/10/2009
  • 2/20/2014

What they say about our work.

  • "We love working with PlowShare because
    they understand the public service sector so well.
    But more importantly they put heart
    into every project - big or small."


    — American Lung Association
  • "PlowShare is the PSA experts . . .
    they help steward our processes to gain the
    greatest amount of media possible."


    — World Wildlife Fund
  • "We are fortunate to have our PSA placement and tracking needs
    met by one company. From start to finish, this makes managing
    our PSA projects easier."


    — CARE
  • "PlowShare's Fertile Data application helped us save
    money and time by targeting media outlets."


    — March of Dimes
  • "Each campaign we create is so unique.
    We have different partners and different goals.
    PlowShare takes the time to understand all the variables."


    — Porter Novelli
  • "They are truly fantastic partners and have delivered
    above and beyond in every area of the campaign.
    They are one of the most responsive partners we have ever worked with."


    — Crohn's and Colitis Foundation of America
  • "PlowShare is a valued resource that is always only a phone call away.
    It is rare to find such a trusted partner."


    — JWT, Atlanta
  • "PlowShare helped us maximize the impact of our PSA program by
    thinking creatively and strategically about how
    best to reach key audiences and target markets."


    — The Nature Conservancy
  • "PlowShare helped us execute our first ever PSA program to
    brand our organization, and we got terrific pickup.
    The staff was creative, responsive and fun to work with."


    — Healthy Women
  • "PlowShare's wide network of outlets and far-reaching relationships
    make placing ads seamless. "


    — Wounded Warrior Project
  • "There was not another competitor that even compared to the level
    of tracking and analytics capabilities that PlowShare provides."


    — JWT, Atlanta

Contact Us >